How do you feel about the link building process? Most SEO professionals accept that this is a necessary part of any optimization strategy, but it’s clear that it’s rarely viewed as being much fun. This can mean that it can be difficult to find the motivation that you need.
Is this really a problem? Although some people would say that great SEO is all about providing wonderful, quality content, there’s really no escaping from the reality that links are vital when it comes to improving positioning. Without a reasonable quantity of high quality links, you’ll find that it’s difficult to make any sort of impression within competitive areas.
Write great content
To begin with, you will need to ensure that your website is of a high standard. That means producing a site that looks good and that has plenty of great quality content. You may wonder why this should be necessary.
The answer can be found in the fact that most webmasters and blog editors want to be associated with high quality websites. As a result, they don’t want to provide links to sites that offer poor quality resources. In order to heighten your chances of gaining links, it really is essential that your own website should be a place that’s worth visiting.
So how will you go about gaining links? If you’re thinking about writing brief blog comments, or including links back to your own site within a variety of online forums, then you may be considering the wrong approach.
It would be incorrect to suggest that the quantity of inbound links no longer matters. The truth is that quantity does play a part in improving search engine positioning. But it’s simply not as important as quality. You should be looking for links from websites that are closely related to your own.
Think about how you can position yourself as an expert within your particular market. You need to be someone that other people want to know more about. You might achieve this by attending industry events, or by writing a blog that introduces a range of issues. The key plan here is to establish yourself as a real authority.
If you can achieve this, you’ll find that it’s much easier to attract links. When you approach other webmasters, you’ll do so from a position of strength. They’ll be interested to hear what it is that you have to say.
These sorts of techniques can be hard to get to grips with. That’s partly because they don’t match the typical view of what link building is all about. If you want to build quality links, then you need to think in a more creative manner. It may be time to alter your entire approach to the process.
Most people realise that the world of SEO is changing at a rapid rate. The best way to avoid the risks associated with algorithm changes is by ensuring that you have a high quality, varied link profile.
Keith Barrett provides SEO Hampshire services within the UK. He is one of the key players in the UK search engine optimization market.