With so many different tools available, it’s hard to keep track of what does what. Google Analytics is perhaps the most popular tool used today, designed to track the amount of visitors sent to a particular website. The Google Link Builder is a platform used in conjunction with Google Analytics. So, what is the Google Link Builder, and what will it do for you? To put it simply, the Google Link Builder, also known as the Google URL Builder, is a platform used to build a link, or URL, unique to a particular page on your website. Once the link has been built through the Google Link Builder and has been placed, it then woks together with Google Analytics to track traffic sources, giving you the ability to see which types of communications provide your webpage with the most traffic. Google Analytics tracks traffic to your website as a whole, not individual pages and individual mediums, therefore using the Google Link Builder can help you track those traffic sources/mediums, such as different types of social media, to a particular page, and therefore help you determine which mediums should be used more often in the future.
The Google Link Builder is primarily used for tracking advertisement campaigns, not including PPC or Adwords. A campaign could be many things, such as a link posted on Twitter, or an email advertisement sent to a list. The Google Link Builder allows you to customize each URL and tag it based on a campaign source, medium, and name. Say for instance you wanted to provide a link on your companies Twitter account that points to a particular page on your website, you would then use the Google Link Builder to build a link using the original source of the link as the campaign source, the media used (Twitter) as the medium, and the name could be the name of the article you’re linking to. By using the Google Link Builder and building a unique URL, you will now be able to tell how many people were being sent to your page through Twitter.
The Google Link Builder, if used properly, can be a very valuable resource, and one that should not be overlooked.