Search engine optimization is all about skating on thin ice of optimizing your webpage but not overdoing it. As a rule, the major task SEO poses is realizing and knowing the limits you can easily take your search engine optimization processes to without incurring Google over optimization penalty. This punishment comes in different forms and it is always an annoying process for webmasters especially if such website heavily relied on search traffic.
SEO has come down to this stage because initially elementary search engines required workforces to blatantly make use of tags to determine what the content of a site was so as to categorize it accordingly. Eventually, some internet savvies discovered quite a number of ways to manipulate the various factors Google deployed in ranking a website. This now makes Google to come with Google over optimization penalty.
The major reason for the Google penalty is clear-cut and plausible. Google does not want to recompense a web page whose solitary purpose seems to be pleasing search engines rather than its users. For instance, “my contents are crap but I have got loads of links to my web page… do not ask me how I managed to get them”. This seems and feels shady, and since Google banks on links as one of its ranking factors, it does not like allotting high and obvious ranking to poor quality websites. Though Google only realized this after the fact that it had been fooled in several occasions, as a result it has tightened up through the Google over optimization penalty.
Here are some of what can make you incur Google over optimization penalty :
- If you create tons of links to a web page using the same IP address. This invariably tells Google that the links are coming from one PC which seems spamming and not natural.
- Building of links hastily or out of character for a website. This implies that you are averaging about five to ten new links to a website every day and from nowhere you get hundreds of thousands of links the following day.
- If your site deploys one or two ruthless search engine optimization techniques to improve rankings including keyword stuffing, buying of links, cloaking, making use of spamming link building tools, doorway pages, and other unscrupulous link building strategies. You can be caught and suffer the Google over optimization penalty.
- If you use exactly the same anchor text when generating links back to your site and you do not vary it up with LSI keywords or other variations.
- Anything that does not seem natural when it comes to search engine optimization.
No matter what you are doing with your website, when it involves search engine optimization processes try to make it seem as natural as likely possible. Bearing in mind that your users come first and search engines follow. Therefore always do things that will make your website looks natural and you shall never be penalized or incurred the Google over optimization penalty, rather your site will continue to enjoy rewarding rankings every time.