Writing blogs does not require knowledge on creative writing though one can use such creativity to weave a piece like it’s a portion from a popular literature. Rarely used word can be deleted one can still use it like it’s depicted from an ancient book – forgotten and ignored. Blogs are established for those who can’t have the indulgence of reading but can be amused by the cooperation of distant words formed to create one meaning. It’s for the audience – no matter how selfish the blog seems.
Strat a blog like how you start with a sentence. The idea is created and the word is used. But the idea must be vivid, something that can be understood by average readers who might want to gain a new piece of knowledge from the area of your expertise. The word must be simple but if your vocabulary is too humungous to fit a simple definition use context clues to relay the idea you want to tell. Bear in mind the it’s for the audience not for you.
When the idea is formed vividly and the word is used effortlessly shape a paragraph that will appeal to them. Write like how you talk. Communicate like how you imagine. The strategy to catching their attention is not in the complexity of sentence; it’s in the effectiveness of communication.