Article marketing, also called article directory submission, is a popular website promotion strategy for today’s website owners. This internet marketing solutions are appealing for a couple of reasons:
* It’s simple – Even new-to-the-game website owners can figure out how to promote their website using article marketing.
* It’s cost effective – Regardless of whether you choose to outsource article directory submissions or you do them yourself, the potential returns on your investment are quite high.
Two types of article directories
Article directories can be broken down into two main groups: nofollow article directories and dofollow article directories. To enhance your website’s search engine visibility and to improve your website’s rankings in search engines, it’s recommended that you use dofollow article directories to promote your website.
Here are a couple of ways that dofollow article directories can help improve your website’s search engine optimization (SEO) efforts.
Dofollow article directories and link building
The primary reason why people employ article marketing as a website promotion strategy is to build backlinks to their websites. If you’re not aware, link building is considered one of the most important factors in improving a website’s search engine rankings. Because dofollow article directories allow you to build links that pass Page Rank, which is sometimes called ‘link juice’, these backlinks from dofollow article directories work to improve the authority, or importance, of your website in search engines.
Keyword targeting and keyword rankings enhancement
Another benefit that dofollow article directories offer website owners is their keyword-targeting power. When an article directory allows you to use keyword-focused anchor text for your backlinks, specifically when they are dofollow article directories, this essentially tells Google and other search engines that the keywords used in the links to your website represent what your website is about. This, in turn, can improve your website’s rankings in search engines for the keywords used on your backlinks.
There are a number of advantages of using article marketing as a website promotion strategy, especially if you choose to use dofollow article directories. Best of all, article directory submissions, while a one-time action, can provide long-lasting results that will work to give you better search engine rankings for months or years to come.