Google has recently updated its algorithm. Google panda and penguin are also updated, and immediately after the update, thousands of websites lost their search engine ranking especially those that were using black hat seo services or web spam. This key move has affected every single web page over the internet. According to new Google algorithm 2012 updates, only those who are doing or will do genuine white hat seo services that are unique and original will excel in the seo industry.
White hat SEO
As per Google, white hat seo is the one that is legal and not only Google loves it but other search engines love it too. In white hat seo, original and informative content that is useful for the readers is of immense importance. If you keep on publishing fresh, informative, original, unique, well-researched and entertaining content on your web page, Google will surely improve your page rank. This increases user website experience and promotes healthy internet marketing to all including users and search engines.
Black hat SEO
Contrary to white hat seo, there are internet marketers and seo experts that are using backdoors or shortcuts to gain higher page ranks rapidly. Simply put those web pages that are promoted via web spam, unnatural seo methods, spam backlinks and others will be de-indexed by Google. Black hat seo is not allowed in any case, whatsoever.