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Young people ‘Make their mark’ online with Positive Image Campaign

Screenshot of Positive Image Campaign TV advert

Visits to ConstructionSkills’ construction careers website - have soared, during the launch month of its Positive Image campaign. This high profile campaign, involving interactive TV advertising, PR and online elements, is looking to drive up apprenticeship applications - from a diverse range of recruits - and applications to construction and built environment degree courses.

Young people are also showing an interest in more than bricklaying or painting and decorating, with the most popular site searches being ‘Urban Designer’ and ‘Architectural Technologist’. The use of the virtual careers advisor increased over 243% between March and April and the total number of pages viewed at bconstructive rose from 300,000 in March to over 500,000 in April.

Ruth Cass, ConstructionSkills Marketing Manager, said: “As broadband enters the mainstream, downloading music and video is faster and the internet is taking many young people away from television. We will continue to look for new ways to interact with the 14 - 19 yrs target group.”

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