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Image & Recruitment
Construction will need almost half a million new recruits between now and 2010. So as well as the traditional pool of male school leavers, we need to attract more graduates, more women, older people and ethnic minorities.
The issue The idea The progress The commitment The results


  • Stereotyping – particularly at school and in careers advice – can be a significant barrier to increased diversity. Over 500 inspiring young people who work in the industry have been trained up as Construction Ambassadors and attend schools across the country to give young people a real life perspective of the industry.
  • ConstructionSkills has run National Construction Week for the past five years. One of the focuses for this year is encouraging women and ethnic minorities to enter construction by providing hands on experience of the industry.
  • Major Positive Image advertising campaigns are run each year, with research revealing a transformation in the image of a career in construction amongst young people, especially women. The website, also offers construction careers information and advice , featuring positive role models for young people.
  • Approximately 2,500 professional development days about careers in construction were delivered to careers advisers and teachers in 2004.
Construction Industry Council
CITB Northern Ireland

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